Ultimate Custom Label Guide: Traits of a High Quality Label



If you’re a business or organisation looking to create custom labels for your products, it can seem like an overwhelming task. You may be asking yourself what kind of material is best, how much text will fit on the label and if there are any other specifications that need to be taken into consideration when designing them? Fear not – this blog post will provide key insights into the seven essential traits of high-quality custom labels that ensure practicality and long-lasting durability, as well as plenty of space for all the necessary information! We will explore the materials used in label printing, ways you can maximise visibility and space on your custom label design, finish options available, eco-friendly solutions and more. By understanding these key principles and characteristics of ideal labels we can empower people to start creating standout designs that firstly promote their product with eye-catching visuals but also offer lasting value both functionally and aesthetically.

Material Choice

The first and most important factor of a high-quality custom stickers and label is material choice. The type of substrate used to make the label should be suitable for where it will be placed, how it will be handled and stored, and what kind of environment it will be exposed to. Common materials for custom labels include paper, polyester, foil, vinyl and more – all offering different levels of durability depending on your needs. Labelling products with paper is often best suited for short-term use in indoor areas as moisture can quickly break down the fibres. Vinyl on the other hand has greater strength and resistance to outdoor weathering making it ideal for application on exterior surfaces such as vehicles or machinery that must withstand harsher conditions over time. Polyester film is also a popular choice as it provides strength and durability, along with the flexibility to be cut into any shape without compromising the design. When selecting a material for your custom label, consider how long you need it to last, what type of environment it will be placed in and whether there are any regulations that must be followed when using particular substrates.


Another key element of a high-quality product label is visibility. You want your labels to stand out from the competition and attract attention – so ensure that you choose colours or graphics that are vibrant enough to draw people’s eyes but not too overwhelming. Incorporating an eye-catching logo on your custom label can also help boost brand recognition and create a stronger connection between customers and your product. When it comes to texts and instructions, font choice is key! Make sure that the size of your font is large enough for readers to be able to read the information quickly but not too big where it takes away from the visual appeal.

Finishing Options

When creating custom labels, there are a variety of finishing options available such as gloss, matte or high-gloss which can give your label an extra level of sophistication. Glossy finishes provide depth and clarity as well as attracting attention whereas matte finishes add texture and subtlety. A combination of both gloss and matt effects can also create interesting visuals on your label design but just remember to keep in mind how they will look when printed. Additionally, you can incorporate foil stamping into certain parts or sections of the label to create a stand-out design.


Finally, when it comes to custom labels, sustainability is essential. An eco-friendly solution such as recycled paper or biodegradable film are great options for those who want to ensure their labels are produced in an environmentally conscious way. Additionally, you can also look into using water based inks which will not only reduce emissions and waste but also improve the overall quality of your label.


In conclusion, understanding the seven traits of high-quality labels is essential for successful label printing and creating long lasting designs that make an impact on customers. From choosing the right material and finish options through to maximising visibility and incorporating eco-friendly solutions – these tips will help you achieve professional looking labels that will stand the test of time.

Remember, the key to creating great custom labels is to ensure they are both functional and aesthetically pleasing, so take these tips into consideration when designing your next label!  

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